CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL MARKET VALUATIONS

Summary: There are different development strategies and philosophies for companies and corporations. However, basic legal, business and ethical aspects of such a complex development cannot be seriously analyzed unless their politic and social responsibility is evaluated. Current state of affairs in this vital area of corporate development and corporate management in the developing and transition countries, to that matter in our country, is really dramatic. Therefore in the social, economical and financial structures in their entirety, it is necessary to materialize with fill responsibility the business practice that would promote principle: there may be a profitable society, but there cannot be a successful company unless it is publicly and socially responsible. The pursuit of that principle requires the responsible and relevant national and international institutions to speedily work on a methodology for active introduction of the effective social responsibility by way of a procedure for valuating companies, namely the assessment of the value of their stocks in the capital market and in the stock exchanges trough the trading transactions. Simply, it is necessary to organize and put in place the economy mechanism for effective valuation of such securities and serious "national accounts".