Summary: Integrated reporting is an opportunity to present a comprehensive picture of one’s business in a clear, concise, coherent and comparable way. The idea of an integrated reporting and integration with non-financial data in the annual reports has many advantages and benefits compared to the current model of corporate reporting. Such approach enables us to consider the material issues facing our business and the community, and show how we create value for shareholders and society as a whole. At the same time, it also poses many new challenges, dilemmas and issues, at both accounting and managerial level. Among the key issues are those related to standards of reporting on non-financial aspects of business, methods of integrating financial and non-financial data and encouraging management to opt for modern and balanced reporting concept oriented towards the future, when the model is still being improved. Integrated reporting will be on the agenda of those companies in which top managers have recognized and understood the tangible benefits and sophistication of corporate reporting.